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New Store Location Set to Open Downtown

By LouCity, 02/20/18, 9:45AM EST


Exciting new location prominently located in heart of downtown; Acts as official new home for all LouCity merchandise

Louisville City FC is thrilled to announce a brand-new store location in the heart of downtown Louisville, centered on Fourth Street Live! next to Hard Rock Café.

“This is a great opportunity to show support for the winners of the 2017 USL Cup, our Louisville City FC,” said Mayor Greg Fischer. “With the new store at Fourth Street Live!, it’s even easier to show your LCFC purple pride.”

Formerly located further north on Sixth Street, the team’s shift to the popular strip will be highlighted by a grand opening ceremony on Friday, February 23 at 5:00 P.M., featuring LouCity players and coaching staff, as well as the LouCity board.

LouCity Chairman, John Neace, said: “We’re excited to open our new team store at Fourth Street Live! Our new store location will not only serve as a more visible site for our fans to get the latest LouCity merchandise and tickets, but as a great venue for us to continue to promote the team and our brand throughout the season, which kicks off in less than 30 days with our home opener March 17 at Slugger Field vs. Nashville SC.”

After a ribbon cutting ceremony and photo opportunity to open up the event, head coach James O’Connor and the rest of the squad will take the stage at Fourth Street Live! for a fan pep rally followed by an opportunity to get your favorite LouCity gear signed by players and coaches.

“We are thrilled to add the Louisville City FC Team Store to our retail mix here at Fourth Street Live! They have been a wonderful partner and we are excited for this great addition to downtown Louisville,” said Ashley Satterfield, Director of Marketing at 4th Street Live!

As soccer fever continues to spread throughout the heart of the city, the new location will be an all-inclusive one stop shop for all things Louisville City FC, selling jerseys, soccer balls, accessories, and more. With a greater range of apparel than ever, the team’s success in the 2017 USL campaign is bolstered by their continual efforts to spread the word off the pitch.

The new team store will be open Mondays-Fridays from 11:00 A.M. to 6:00 P.M. as well as on Saturdays from 1:00 P.M. to 7:00 P.M.


WHAT:        Louisville City FC Team Store Grand Opening

WHO:           Louisville City FC players, coaching staff, board

WHEN:        Friday, February 23 | 5:00-6:00 P.M.
Ribbon cutting ceremony and photo opportunities – 5:00 P.M.
Team pep rally – 5:15 P.M.
       -Player meet-and-greet, media opportunities – 5:30 P.M.

WHERE:     LouCity Downtown Store location – Fourth Street Live
418 South 4th Street, Louisville, KY

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